Can Introverts be Influencers?
Can introverts be influencers? This is the question I’d like to answer today. And my answer is yes, definitely.
Before getting into details, let’s define “influencer”. According to Oxford dictionary, an influencer is “a person or thing that influences another”, pretty self-explanatory, or “a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.”
Focusing on the second definition, many people tend to give a negative meaning to this word, especially us, introverts. This is one of the reasons introverts could never see themselves fitting the category of those who focus on sales rather than on meaningful tasks. Those who consider profit before their own humble happiness.
In the meantime, I’ve learned better: If done right, being an influencer can have such a positive impact on the world!
When I was accepted by Nivea Romania to be part of the #LikeYourself campaign, I refrained from calling myself an influencer, although that’s the way we are addressed by the beauty company.
I still don’t want to attach this label to myself, but my only reason now is that I am still at the beginning. If I make an important change, I’ll (probably) call myself that.
What makes a good introverted influencer?
- Finding your cause – If there’s anything you truly believe in, something you have a passion for, a certain something you know you would absolutely love to do, start from there. Fueled by strong emotions or beliefs, we become unstoppable.
- Using your innate powers. As an introvert you have so many qualities you might currently consider flaws. Express all the thoughts you’ve kept hidden behind silence. You’ve always been an observer, haven’t you? You must have so much to share!
- Using creativity – For a while I had this wrong impression that I had to take a certain type of pictures, to make specific, relatable posts so that people would like them. That is not a good approach. We’ve never been good at fitting in – so let’s stand out.
Susan Cain said this in her book, “Quiet” and I will rephrase it here: “Being loud does not necessarily means having the best ideas.”
- Being genuine – If you fake an alter go for a while, it will get tiring. Just be you, for you and for others who still don’t have the courage to take the mask off.
- Joining ONLY those campaigns that speak to you deeply. Never ever try to sell something because that’s what others do. Dare to apply as soon as you find something that sounds like your kind of thing, even though you don’t feel ready. You will feel better once you get into it.
- Trusting yourself. You’ll inspire others to believe in themselves too.
Why Introverts Make GREAT Influencers
We care. And once involved in something, rest assured we will do everything it takes it make it perfect – or almost, at least. But we need to have enough freedom to do things our way.
Examples of Introverts Who Rock It:
Follow me. I’ll show you the way!